Saunders, Doris E.2024-01-292024-01-291977https://hdl.handle.net/2144/47966[This study attempts to show the growth and development of The Black magazine from its early history as an organ of protest and a repository of cultural and educational attainment on the part of free Blacks to a political propaganda tool used to enlighten and persuade a disillusioned and frightened people of their right to full and unequivocal citizenship and civil rights. The struggle for the control of the mind of the mass of Black Americans was waged in the Black newspaper and periodical press. Examination of the use of magazines such as THE VOICE OF THE NEGRO, THE HORIZON and THE CRISIS to counteract the non-resistant passivity and emphasis on materialism that was characteristic of the Booker T. Washington school of thought provides a large segment of the media's historical development. The emergence since 1945, or the end of World War II, of a periodical press that is less an initiator of protest than it is a reflection of the tastes and habits and the social and political points 6f view as expressed by a complex and multifaceted sub-culture, provide the major portion of this study. It focuses on John H. Johnson, the president and publisher of EBONY Magazine, the largest circulation general publication in the history of the periodical press. EBONY, founded in 1947, has a guaranteed circulation of 1,300~000 copies monthly. Brief sketches are given of other Black-oriented magazines published since 1945, a description given of the Black consumer market and a content analysis of 12 .consecutive issues of EBONY.]en-USThis work is being made available in OpenBU by permission of its author, and is available for research purposes only. All rights are reserved to the author.JournalismThesis/Dissertation